Distilled By: Jim Beam
Aged For: 6 Years 3 Months
The fourth release of the Booker’s® Bourbon 2021 Collection is Booker’s Batch 2021-04 ‘Noe Strangers Batch.’ This batch celebrates the genuine, social nature of my dad, Booker Noe, and the way he could turn a stranger into a friend for life in no time.
Take for example when Dad took a liking to the products that a salesman was selling. He would call out to Mom and say, “Set an extra plate at the table, I’m inviting this salesman to dinner!” Another time, Dad was invited to a rally for the Blue Knights® Motorcycle Club, an international brotherhood of active and retired law enforcement officers who share a passion for motorcycle riding. There he struck up a conversation with some of the members, and the next day, more than 300 of them were invited to the house for lunch.
His knack for making friends carried into his work as well. Here in Kentucky and out on the road, Dad wouldn’t leave a bourbon event until he shook hands with everyone that wanted to talk to him. He’d listen to stories from every customer he met and just like that, they’d become a fan – and a friend – for life. Dad taught us to ‘treat others how we would want to be treated’– a lesson our family holds true to this day. It’s just the way us Noes are wired.
As you enjoy “Noe Strangers Batch,” I hope you’ll think of Dad and his generous way of making everyone he met feel at home. Like we always say at the distillery: come as friends, leave as family.
— Fred Noe, Beam Family 7th Generation Master Distiller
Blueberry pie, quince, allspice, brown sugar, chocolate, banana, and spice.